About Us
Who we are
Gumtree Global is the premier team of professionals helping direct selling companies with market entry and growth projects in some of the most fascinating countries of Asia Pacific. If you are just exploring the opportunity of taking your business into South Asian markets, or are seeking assistance with market entry in Australia, or maybe looking for help with growth strategies in New Zealand, give us a call!
No one can know everything!
Anybody claiming to know everything about all countries likely doesn't. That is why we specialize in doing business in the countries we know best - the countries of Australia, New Zealand and throughout South and Southeast Asia. We are a team of professionals in the United States, as well as the countries where you want to do business. Having set up and run direct selling companies in the past, helping you be successful is our greatest goal.
Some of the services we provide include:
- Strategic insights and new market determination analysis
- Pre-Market activities and groundwork
- Establishment of a business entity
- Product registration and labelling
- Securing necessary licenses
- Product logistics
- New office setup
- Post-Market setup activities such as promotions, brand awareness and product education.
Leadership
Will Halterman, Founder & CEO
Will Halterman is a seasoned direct sales executive with over 35 years of experience driving growth for multinational companies. As the Founder and CEO of Gumtree Global LLC, he successfully guides businesses through strategic market expansion, leveraging data-driven insights to identify high-impact opportunities. His leadership has fueled substantial revenue growth and enhanced brand visibility through innovative initiatives for companies around the world. Prior to founding Gumtree Global, he lived in Asia Pacific and held executive roles at industry-leading companies where he spearheaded market development across Asia, Australia, and New Zealand. His ability to execute bold strategies, build high-performing teams, and foster collaboration has consistently led organizations to exceed ambitious goals.
A transformational leader, Will is deeply committed to shaping a positive company culture, mentoring emerging leaders, and driving operational excellence. His expertise extends to regulatory affairs, global trade, and e-commerce development, making him a dynamic force in international business. Beyond his professional achievements, he is an avid outdoorsman, sports enthusiast, and dedicated to community service, leading humanitarian initiatives across Singapore, Indonesia, Australia and the US. His visionary approach and relentless pursuit of growth continue to make a lasting impact on the companies and teams he leads.