CAGE Distance Frameworks

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A CAGE Distance Framework helps company executives determine which foreign markets to target for entry, and what changes to their business models may be necessary to be successful in those markets.   They identify differences (or distances) in four key areas (Cultural, Administrative, Geographic and Economic) that a target market may have from the corporate home country.  Each of these categories may be built on several sub-categories that are important to the company.  For example, a company may want to target a country with a customer base that can afford their product, and so may include GDP Per Capita as a sub-category under the Economy category.

These sub-categories are often quantitatively weighted, and an overall score used to determine which market may be better to target when evaluating several countries to enter.  We have included some unweighted CAGE Distance Frameworks of countries that we specialize in as examples for your consideration.  We can help you design frameworks for your company specifically to help you determine your international expansion strategy.